Our approach

The approach that we propose is based on strong scientific foundations and efficient global practical approaches, such as permaculture, systemic analysis of value chains and ethical biotrade.

The systems view of life is the conceptual framework of our activity. This approach, developed by scientists such as Fritjof Capra, initiated as an epistemological review of the evolution of contemporary sciences, considers the biosphere as a set of elements in constant interaction, developing relations and building networks more often cooperative than competitive.

The dynamics of value chains from natural resources (food, cosmetic ingredients, etc.) can be viewed from this systemic viewpoint. Thus value chain analysis isn’t summarized by the static dimension of a table or a map, but takes into account the evolution of the relationships between players and with the natural cycles sustaining it.

Ethical biotrade is a specific sector, comprising the elements of biodiversity with a strong economic and information value. Specific rules apply to it in international law, allowing to valorized biodiversity while preserving it as well as the people who have maintained it and developed knowledge allowing an efficient and perrenial use of it, often transmitted from generation to generation.

At landscape level, permaculture is a design approach relying on the synergy and efficiency of natural processes and its optimization by human action, to ensure all human needs. It can be envisioned at local level (private property, municipality) or at a wider level, with for instance the notion of bioregion.

Our approach relies on dialogue and listening to the needs and perceptions of our clients, whom we consider to be partners, and on a network of expertise and collaborators, who often contribute to our missions.

Contact us

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Pierre W. Johnson


International consultant, study and sustainable development of natural products value chains. Specialist of markets of origin, quality and high value products. Expert on Access and Benefit Sharing.
Keynote speaker on transition to an ecological economy & society.

Member of the
International Value Links Association.

Associate expert to Tero.

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