{"id":8173,"date":"2026-02-04T12:22:06","date_gmt":"2026-02-04T11:22:06","guid":{"rendered":"https:\/\/www.pierrejohnson.eu\/?p=8173"},"modified":"2026-02-04T12:22:06","modified_gmt":"2026-02-04T11:22:06","slug":"the-lenvers-de-la-tasse","status":"publish","type":"post","link":"https:\/\/www.pierrejohnson.eu\/es\/the-lenvers-de-la-tasse\/","title":{"rendered":"Parution de \u00abTh\u00e9 : l’envers de la tasse\u00bb"},"content":{"rendered":"

J’ai le plaisir d’annoncer la sortie de mon nouveau livre, premier ouvrage sur les enjeux sociaux et environnementaux de la fili\u00e8re th\u00e9.<\/p>\n

\u00abTH\u00c9 : L’ENVERS DE LA TASSE\u00bb
\nEnjeux sociaux et environnementaux de la fili\u00e8re th\u00e9<\/p>\n

\"Th\u00e9

Faire \u00e9voluer une fili\u00e8re marqu\u00e9e par deux si\u00e8cles d’\u00e9changes in\u00e9gaux<\/p><\/div>\n

🍵 Le th\u00e9 est la 2e boisson la plus consomm\u00e9e au monde apr\u00e8s l’eau, mais que savons-nous vraiment des r\u00e9alit\u00e9s sociales et environnementales de sa production ?<\/p>\n

Les chiffres qui interpellent :
\n– 13 millions de producteurs de th\u00e9 vivent en dessous du seuil de pauvret\u00e9 de leur pays
\n– Cette fili\u00e8re, moins visible que celle du caf\u00e9 ou du cacao, reste profond\u00e9ment marqu\u00e9e par deux si\u00e8cles d’\u00e9changes in\u00e9gaux et un h\u00e9ritage colonial ;
\n– Les monocultures intensive cr\u00e9ent des \u00abd\u00e9serts verts\u00bb contamin\u00e9s aux pesticides ;
\n– Une poign\u00e9e de multinationales domine les structures commerciales.<\/p>\n

Cependant des dynamiques positives et des solutions subsistent ou \u00e9mergent :
\nDes producteurs s\u2019organisent et de nouveaux mod\u00e8les socio-\u00e9conomiques sont mis en place, des mod\u00e8les agroforestiers diversifi\u00e9s d\u00e9montrent leur pertinence.
\nLa recherche de la qualit\u00e9 et le partage de meilleures pratiques pour une r\u00e9partition plus \u00e9quitable de la valeur apparaissent comme des cl\u00e9s d\u2019avenir, dans lesquels le consommateur et les entreprises ont leur part de responsabilit\u00e9.<\/p>\n

Ce livre explore comment faire \u00e9voluer une fili\u00e8re marqu\u00e9e par des \u00e9changes historiquement in\u00e9gaux.<\/p>\n

📖\u00a0Sortie en librairie : 20 f\u00e9vrier 2026
\n✅ Nous organiserons prochainement des pr\u00e9sentations avec nos partenaires Commerce \u00c9quitable France<\/a> et l’AVPA – Agence pour la Valorisation des Produits Agricoles<\/a>.<\/p>\n

 <\/p>\n

👉 Premi\u00e8res dates et lieux :
\n– Le samedi 28 f\u00e9vrier 2026 au Salon International de l’Agriculture, espace institutionnel sur le stand de Max Havelaar France – pr\u00e9sentation des enjeux (pas de vente)
\n– Le 12 ou 13 mars 2026 (pr\u00e9cis\u00e9 ult\u00e9rieurement) \u00e0 la Librairie Du vol dans les plumes 91800 Brunoy – Pr\u00e9sentation, vente et d\u00e9dicace – 19:30.
\n– Le 28 mars \u00e0 l’espace Altura, 46 rue Saint-Antoine 75004 Paris, vente et d\u00e9dicace \u00e0 la suite d’une d\u00e9gustation de th\u00e9 – vers 17:00.<\/p>\n

👉 Vous pouvez aussi commander d\u00e8s \u00e0 pr\u00e9sent l’ouvrage aupr\u00e8s de votre libraire<\/p>\n

Editions Charles L\u00e9opold Mayer<\/a> | 248 pages | 14\u20ac | ISBN 978-2-84377-249-8<\/p>\n","protected":false},"excerpt":{"rendered":"

J’ai le plaisir d’annoncer la sortie de mon nouveau livre, premier ouvrage sur les enjeux sociaux et environnementaux de la fili\u00e8re th\u00e9. \u00abTH\u00c9 : L’ENVERS DE LA TASSE\u00bb Enjeux sociaux et environnementaux de la fili\u00e8re th\u00e9 🍵 Le th\u00e9 est la 2e boisson la plus consomm\u00e9e au monde apr\u00e8s l’eau, mais que savons-nous vraiment des […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-8173","post","type-post","status-publish","format-standard","hentry","category-chaines-de-valeur-soutenables"],"yoast_head":"\nParution de "Th\u00e9 : l'envers de la tasse" - 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