{"id":3147,"date":"2014-10-13T20:12:37","date_gmt":"2014-10-13T18:12:37","guid":{"rendered":"http:\/\/pierrejohnson.eu\/wp\/?p=3147"},"modified":"2017-08-12T12:53:34","modified_gmt":"2017-08-12T10:53:34","slug":"equitable-fsp-2014","status":"publish","type":"post","link":"https:\/\/www.pierrejohnson.eu\/es\/equitable-fsp-2014\/","title":{"rendered":"Commerce \u00e9quitable: nouveau label pour Max Havelaar"},"content":{"rendered":"<p>Malgr\u00e9 un contexte \u00e9conomique morose, le march\u00e9 du commerce \u00e9quitable en France continue d\u2019afficher une croissance \u00e0 deux chiffres, avec +11,1% et 429 millions d\u2019euros en 2013. Mais avant d\u2019\u00eatre un \u00ab march\u00e9 \u00bb, le commerce \u00e9quitable est pour nous une approche novatrice du commerce national et international. Port\u00e9 par un mouvement \u00e9conomique de producteurs et d\u2019entreprises, le commerce \u00e9quitable \u00e9volue depuis plus de 40 ans. Ses acteurs n\u2019ont pas toujours des int\u00e9r\u00eats convergents, et c\u2019est pourquoi les nouveaut\u00e9s, notamment dans le secteur de la labellisation, pr\u00eatent souvent \u00e0 discussion.<\/p>\n<p>Fairtrade International, le label pionnier (mais non unique) de commerce \u00e9quitable, a ouvert l\u2019ann\u00e9e 2014 en introduisant un nouveau label, visant \u00e0 \u00e9tendre le march\u00e9 des produits labellis\u00e9s. Cette \u00e9volution, insuffisamment concert\u00e9e, a donn\u00e9 lieu \u00e0 des controverses. Sur le sol fran\u00e7ais, plusieurs acteurs se sont regroup\u00e9s pour \u00e9laborer une Charte du Commerce \u00c9quitable Local. Cet \u00e9largissement du commerce \u00e9quitable aux relations locales est le fruit d\u2019une \u00e9volution de longue dur\u00e9e, producteurs et consommateurs du Nord et du Sud prenant conscience de leur appartenance \u00e0 un m\u00eame syst\u00e8me de relations commerciales.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h2>Fairtrade \u2013 Max Havelaar lance un nouveau label<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6033 size-full\" src=\"https:\/\/www.pierrejohnson.eu\/wp-content\/uploads\/2014\/10\/Fairtrade-FSP.jpg\" alt=\"\" width=\"604\" height=\"84\" srcset=\"https:\/\/www.pierrejohnson.eu\/wp-content\/uploads\/2014\/10\/Fairtrade-FSP.jpg 604w, https:\/\/www.pierrejohnson.eu\/wp-content\/uploads\/2014\/10\/Fairtrade-FSP-300x42.jpg 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<p><b><\/b>Le lancement cette ann\u00e9e 2014 d\u2019un nouveau programme par Fairtrade International, l\u2019organisme international dont d\u00e9pend Max Havelaar France a soulev\u00e9 quelques vagues parmi les acteurs concern\u00e9s.\u00a0Intitul\u00e9 <strong>Fairtrade Sourcing Program<\/strong> (FSP) et identifi\u00e9 par de nouveaux logos (ci-dessus), ce programme\u00a0permet d\u2019identifier l\u2019origine \u00ab\u00a0\u00e9quitable\u00a0\u00bb d\u2019un ingr\u00e9dient dans un produit de consommation, m\u00eame si les autres ingr\u00e9dients n\u2019ont pas cette garantie.<\/p>\n<h3>La nouveaut\u00e9<\/h3>\n<p>Actuellement, toutes les mati\u00e8res premi\u00e8res qui peuvent \u00eatre \u00ab sourc\u00e9es \u00bb en commerce \u00e9quitable doivent l\u2019\u00eatre, et l\u2019ensemble des produits labellis\u00e9s doit repr\u00e9senter au moins 20% du produit fini. Le label FSP, clairement distingu\u00e9 du label Fairtrade habituel, enl\u00e8ve cette obligation, permettant \u00e0 l\u2019entreprise de se concentrer uniquement sur l\u2019ingr\u00e9dient principal, par exemple le cacao.<\/p>\n<h3>La pol\u00e9mique<\/h3>\n<p>Le label FSP introduit une rupture dans la garantie de commerce \u00e9quitable port\u00e9e par la f\u00e9d\u00e9ration historique des labels. En r\u00e8gle g\u00e9n\u00e9rale, dans un produit labellis\u00e9 Fairtrade, tout ingr\u00e9dient qui pouvait \u00eatre obtenu en commerce \u00e9quitable devait l\u2019\u00eatre. Ce nouveau programme aurait \u00e9t\u00e9 lanc\u00e9 d\u00e9but 2014 sans une consultation suffisante des parties prenantes internes et externes de l\u2019organisation. La coordination\u00a0latino-am\u00e9ricaine et des Cara\u00efbes des petits producteurs du commerce \u00e9quitable (<strong>CLAC<\/strong>) a d\u00e9nonc\u00e9 les dangers du programme. Du c\u00f4t\u00e9 des distributeurs, la marque <strong>Alter Eco<\/strong> \u00e9tait r\u00e9ticente, de m\u00eame que la marque <strong>Ethiquable<\/strong>, tandis que l\u2019Assembl\u00e9e G\u00e9n\u00e9rale de la <strong>F\u00e9d\u00e9ration Artisans du Monde<\/strong> a d\u00e9cid\u00e9 en juillet qu\u2019aucun produit portant le nouveau label (programme FSP) ne pourra \u00eatre distribu\u00e9 par les boutiques Artisans du Monde, m\u00eame sous une autre marque.<\/p>\n<h3>Notre analyse<\/h3>\n<p>La r\u00e8gle pour le label Fairtrade ordinaire pour les produits compos\u00e9s comportait une certaine flexibilit\u00e9, puisque, reconnaissant \u00ab qu\u2019\u00e0 l\u2019impossible nul n\u2019est tenu \u00bb, un ingr\u00e9dient non disponible en commerce \u00e9quitable peut \u00eatre remplac\u00e9 par un ingr\u00e9dient conventionnel tout en maintenant le produit final labellis\u00e9. Le programme FSP va permettre de faire de l\u2019exception la r\u00e8gle. S\u2019il peut s\u2019av\u00e9rer utile dans certains cas, c\u2019est un label \u00e0 utiliser avec mod\u00e9ration, car les consommateurs avertis ne tarderont pas \u00e0 faire la diff\u00e9rence avec les produits 100% \u00e9quitables garanties par le label Fairtrade historique, ou d\u2019autres labels comme ESR d\u2019Ecocert, Bio\u00e9quitable ou Forest Garden Products. En laissant aux fabricants l\u2019opportunit\u00e9 de choisir des fournisseurs non certifi\u00e9s pour certains ingr\u00e9dients, ce choix peut \u00eatre fait pour des raisons de co\u00fbts, mais aussi pour de meilleures raisons, par exemple pour choisir un producteur local, dans un pays non fournisseur du commerce \u00e9quitable (dans le cas de sucre de betterave plut\u00f4t que de canne, par exemple).<\/p>\n<h2>Le commerce \u00e9quitable bouge. Et vous ?<\/h2>\n<p>Nos formations \u00ab\u00a0Commerce \u00e9quitable\u00a0\u00bb permettent d\u2019avoir une compr\u00e9hension int\u00e9grale des enjeux de ce mouvement, qui concernent toutes les fili\u00e8res, labellis\u00e9es ou non.<\/p>\n<p>Nous proposons \u00e9galement un accompagnement personnalis\u00e9 de vos fili\u00e8res, pour\u00a0un commerce plus \u00e9thique et plus durable. N\u2019h\u00e9sitez pas \u00e0 nos <a href=\"http:\/\/www.pierrejohnson.eu\/contact\/\">contacter<\/a> pour nous exposer votre probl\u00e9matique.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 1471px; left: 40px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 1471px; left: 40px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 un contexte \u00e9conomique morose, le march\u00e9 du commerce \u00e9quitable en France continue d\u2019afficher une croissance \u00e0 deux chiffres, avec +11,1% et 429 millions d\u2019euros en 2013. Mais avant d\u2019\u00eatre un \u00ab march\u00e9 \u00bb, le commerce \u00e9quitable est pour nous une approche novatrice du commerce national et international. Port\u00e9 par un mouvement \u00e9conomique de producteurs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[101],"tags":[111],"class_list":["post-3147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation-fr","tag-commerce-equitable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commerce \u00e9quitable: nouveau label pour Max Havelaar - Pierre Johnson - Transition &amp; 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