{"id":2620,"date":"2013-12-18T19:29:03","date_gmt":"2013-12-18T18:29:03","guid":{"rendered":"http:\/\/pierrejohnson.eu\/wp\/?p=2620"},"modified":"2017-08-11T12:17:09","modified_gmt":"2017-08-11T10:17:09","slug":"soia-europe-2","status":"publish","type":"post","link":"https:\/\/www.pierrejohnson.eu\/es\/soia-europe-2\/","title":{"rendered":"\u00c0 la rencontre d’innovateurs sociaux au SOIA Europe (2) : \u00abPourquoi pas\u00bb"},"content":{"rendered":"

La coop\u00e9ration comme levier d’innovation sociale<\/h2>\n

Le dynamisme et la pertinence des entrepreneurs sociaux sont apparus avec \u00e9vidence dans la pr\u00e9sence d’Ana Aguirre<\/strong>,\u00a0Markel Gilbert Gutierrez<\/strong>\u00a0et\u00a0I\u00f1igo Ibiriku<\/strong>, trois jeunes issus d’une promotion r\u00e9cente de l’Universit\u00e9\u00a0Mondrag\u00f3n. L’Universit\u00e9 Mondrag\u00f3n<\/a>\u00a0appartient au\u00a0conglom\u00e9rat de la\u00a0Mondrag\u00f3n Cooperative Corporation,\u00a0la plus grande et embl\u00e9matique d’Espagne et peut-\u00eatre d’Europe. La Corporation\u00a0Mondrag\u00f3n a autant d’entreprises que le march\u00e9\u00a0Albert Cuypstraat d’Amsterdam a de stands (plus de 300).<\/p>\n

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Au d\u00eener,\u00a0Ana nous explique que malgr\u00e9 cette position v\u00e9n\u00e9rable, l’entreprise Fagor, fondatrice du groupe, d\u00e9j\u00e0 en grande difficult\u00e9, a ferm\u00e9 ses portes laissant un bilan de 1800 emplois perdus (voir ce\u00a0reportage<\/a>\u00a0de France 24). En effet, le march\u00e9 des \u00e9quipements\u00a0\u00e9lectro-m\u00e9nagers, la sp\u00e9cialit\u00e9 de Fagor, est en baisse importante, la population s’\u00e9quipant de moins en moins. L’explication me parait un peu courte. \u00a0Dans un contexte \u00e9conomique changeant, \u00eatre partie d’un groupe coop\u00e9ratif ne devrait pas enlever \u00e0 une entreprise la capacit\u00e9 d’innover. La situation de\u00a0Mondrag\u00f3n illustre \u00e9galement les tensions sociales et les changements au sein de l’\u00e9conomie sociale dans le contexte actuel, marqu\u00e9 par une persistance des politiques orient\u00e9es vers le court terme et la segmentation des enjeux.<\/p>\n

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\u00a9 Tazeba sur Flickr<\/p><\/div>\n

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Pourquoi pas ?<\/h2>\n

Quoi qu’il en soit de la situation du groupe Mondrag\u00f3n, c’est le mod\u00e8le coop\u00e9ratif qu’ont choisi les\u00a03 jeunes issus de l’Universit\u00e9\u00a0Mondrag\u00f3n pour d\u00e9velopper leur activit\u00e9 de promotion de l’innovation sociale. Leur enthousiasme est largement communicatif. Leur coop\u00e9rative se nomme\u00a0Tazebaez<\/a><\/strong>, expression basque qui signifie \u00ab<\/span>Pourquoi pas ?<\/strong>\u00ab.<\/span><\/p>\n

La relation humaine dans le travail, et la communication inter-personnelle sont les \u00e9l\u00e9ments les plus importants susceptibles de catalyser l’innovation sociale.\u00a0Test\u00e9e en Chine, en Espagne et ailleurs, cette approche inter-personnelle et intelligente,\u00a0<\/span>Slow<\/em>\u00a0pourrait-on dire du conseil et de l’accompagnement d’entreprise vers des mod\u00e8les plus coop\u00e9ratifs et plus durables, a \u00e9t\u00e9 un des \u00e9l\u00e9ments encourageant des changements remarquables dans certaines entreprises conventionnelles approch\u00e9es. Un dialogue social a \u00e9t\u00e9 par exemple enfin \u00e9tabli entre travailleurs chinois et cadres occidentaux d’une grande entreprise \u00e9tablie en Chine.<\/span><\/p>\n

\u00a0Portraits SOIAeu \u00a9 Pierre Johnson 2\/4<\/strong><\/span><\/p>\n

Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La coop\u00e9ration comme levier d’innovation sociale Le dynamisme et la pertinence des entrepreneurs sociaux sont apparus avec \u00e9vidence dans la pr\u00e9sence d’Ana Aguirre,\u00a0Markel Gilbert Gutierrez\u00a0et\u00a0I\u00f1igo Ibiriku, trois jeunes issus d’une promotion r\u00e9cente de l’Universit\u00e9\u00a0Mondrag\u00f3n. L’Universit\u00e9 Mondrag\u00f3n\u00a0appartient au\u00a0conglom\u00e9rat de la\u00a0Mondrag\u00f3n Cooperative Corporation,\u00a0la plus grande et embl\u00e9matique d’Espagne et peut-\u00eatre d’Europe. La Corporation\u00a0Mondrag\u00f3n a autant d’entreprises que […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[173],"class_list":["post-2620","post","type-post","status-publish","format-standard","hentry","category-transition","tag-entre-social"],"yoast_head":"\n\u00c0 la rencontre d'innovateurs sociaux au SOIA Europe (2) : "Pourquoi pas" - Pierre Johnson - Transition & Cooperation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pierrejohnson.eu\/es\/soia-europe-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 la rencontre d'innovateurs sociaux au SOIA Europe (2) : "Pourquoi pas" - Pierre Johnson - Transition & Cooperation\" \/>\n<meta property=\"og:description\" content=\"La coop\u00e9ration comme levier d’innovation sociale Le dynamisme et la pertinence des entrepreneurs sociaux sont apparus avec \u00e9vidence dans la pr\u00e9sence d’Ana Aguirre,\u00a0Markel Gilbert Gutierrez\u00a0et\u00a0I\u00f1igo Ibiriku, trois jeunes issus d’une promotion r\u00e9cente de l’Universit\u00e9\u00a0Mondrag\u00f3n. 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