{"id":2794,"date":"2013-12-30T17:50:39","date_gmt":"2013-12-30T16:50:39","guid":{"rendered":"http:\/\/pierrejohnson.eu\/wp\/?p=2794"},"modified":"2017-08-11T12:16:27","modified_gmt":"2017-08-11T10:16:27","slug":"portraits-soia-europe-2","status":"publish","type":"post","link":"https:\/\/www.pierrejohnson.eu\/en\/portraits-soia-europe-2\/","title":{"rendered":"Let’s meet social innovators at SOIA Europe: “Why not?” (2)"},"content":{"rendered":"

Cooperation as a lever for social innovation<\/h2>\n

The dynamism and relevance of social entrepreneurs appeared evident in the presence of Ana Aguirre, Markel Gilbert Gutierrez and I\u00f1igo Ibiriku , three young people from a recent promotion of Mondrag\u00f3n University. \u00a0Mondrag\u00f3n University<\/a> belongs to the Mondrag\u00f3n Cooperative Corporation, the largest and most emblematic of Spain and possibly Europe. The Mondrag\u00f3n Corporation owns as many companies as the Cuypstraat Albert Amsterdam market has\u00a0stands (over 300) .<\/p>\n

At dinner , Ana explains that despite this venerable position, Fagor, the\u00a0\u00a0founding company\u00a0of the group, is already in deep trouble. It has shut down, leaving 1,800 jobs lost (see this report<\/a>\u00a0from France 24). The market for household electrical equipment, specialty Fagor is in significant decline, the population equipping less. The explanation given by Ana seems a little short. In a changing economic environment, being part of a cooperative group should not remove a company ‘s ability to innovate. Mondrag\u00f3n situation also illustrates the social tensions and changes in social economy in the current context, marked by short-term oriented policies and fragmentation of engagements.<\/p>\n

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\u00a9 Tazeba on Flickr<\/span><\/p><\/div>\n

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Why not?<\/h2>\n

Not withstanding the situation of the Mondrag\u00f3n group, the cooperative model has been chosen by the 3 young people from Mondrag\u00f3n University to develop their business to promote social innovation. Their enthusiasm is utterly\u00a0contagious. Their cooperative is called Tazebaez<\/a><\/strong>, Basque phrase meaning “Why not?”.<\/p>\n

Human relations in the workplace, and interpersonal communication are the most important elements that catalyze social innovation. Tested in China, Spain and elsewhere, this inter-personal and intelligent approach, arguably Slow<\/em>\u00a0of\u00a0consulancy and coaching towards more cooperative and sustainable models, was one of the factors encouraging remarkable changes in some of the conventional companies approached. Social dialogue was for example finally established between Chinese workers and managers of a large Western company based in China.<\/p>\n

\u00a0Portraits SOIAeu \u00a9 Pierre Johnson 2\/4<\/strong><\/span><\/p>\n

Enregistrer<\/span><\/p>\n

Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cooperation as a lever for social innovation The dynamism and relevance of social entrepreneurs appeared evident in the presence of Ana Aguirre, Markel Gilbert Gutierrez and I\u00f1igo Ibiriku , three young people from a recent promotion of Mondrag\u00f3n University. \u00a0Mondrag\u00f3n University belongs to the Mondrag\u00f3n Cooperative Corporation, the largest and most emblematic of Spain and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[175],"class_list":["post-2794","post","type-post","status-publish","format-standard","hentry","category-transition-en","tag-social-entrepreneurship"],"yoast_head":"\nLet's meet social innovators at SOIA Europe: "Why not?" 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